Toward operational excellence

Distinctive, practical insights for operations professionals at leading organizations around the globe.

50+McKinsey Experts

More than a feeling: Ten design practices to deliver business value

Design thinking isn't really about making products pretty. It's really about responding to customers' needs with a product or service that they find so easy and engaging to use that they're willing to pay more for it. Follow ten best practices to turn your product design into lasting value, and take our test to see how well you're doing now.

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