The construction and engineering sector has been slow to adapt techniques and technologies from other fields that can greatly improve productivity.
A well-run customer-experience diagnostic can yield a wide range of benefits and should answer a series of essential questions.
There is a healthy optimism among construction equipment OEMS about the changes that lie ahead.
Making the right investment in sales operations can unlock sustainable growth.
Integrating digital and traditional channels into a truly omnichannel offering is hard—but multiplies the rewards.
Though these are turbulent times for marketers, procurement may just be able to provide the help they need.
Banks have been traditionally product- and channel focused. Now it’s all about the customer.
Although some companies are making R&D changes to meet new challenges, it’s too early to tell which efforts will pay off.
With emerging technologies and applications, we expect Procurement to create even more value.