Mita Sen is an associate partner in McKinsey’s Zurich office, with operations expertise in performance transformations and zero-based budgeting. Her specialties include merger management, transformations, and zero-based budgeting.
How absolute zero (-based budgeting) can heat up growth
Businesses can't cut their way to prosperity. But ZBB, when done right, can sustain growth year after year.
Build a reinvestment machine with zero-based budgeting
When zero-based budgeting makes investing as rigorous as saving, the result is a reinvestment machine that supports growth year after year.