Ronald Falcon

Associate, New York, USA

Ronald Falcon is a consultant in the New York office of McKinsey & Company, where he is a member of the zero-based budgeting service line and a contributor to the aerospace and defense practice. 

Before joining the firm, he built three departments for Burger King (a 3G Company), in supply chain and operations.  Concurrently, he is a major in the Civil Air Patrol (United States Air Force Auxiliary), where he is a search-and-rescue and counter-drug pilot.


How absolute zero (-based budgeting) can heat up growth

Businesses can't cut their way to prosperity. But ZBB, when done right, can sustain growth year after year. 

Build a reinvestment machine with zero-based budgeting

When zero-based budgeting makes investing as rigorous as saving, the result is a reinvestment machine that supports growth year after year.