Ronald Falcon is a consultant in the New York office of McKinsey & Company, where he is a member of the zero-based budgeting service line and a contributor to the aerospace and defense practice.
Before joining the firm, he built three departments for Burger King (a 3G Company), in supply chain and operations. Concurrently, he is a major in the Civil Air Patrol (United States Air Force Auxiliary), where he is a search-and-rescue and counter-drug pilot.
How absolute zero (-based budgeting) can heat up growth
Businesses can't cut their way to prosperity. But ZBB, when done right, can sustain growth year after year.
Build a reinvestment machine with zero-based budgeting
When zero-based budgeting makes investing as rigorous as saving, the result is a reinvestment machine that supports growth year after year.