With a Ph.D. in mechanical engineering from the RWTH Aachen, Ruth Heuss is a partner in McKinsey's Berlin office, where she works with clients in the automotive and energy sectors. Her focus is on strategy and operations, and she is a leader of McKinsey's Product Development Practice for Western Europe.
Testing and validation: From hardware focus to full virtualization?
Early adopters of new technologies are pulling away from the pack.
Outsourced engineering services: From providers to collaboration partners
Building the right relationship with engineering services providers can generate even more value.
Next generation PLM: Rise of the digital twin
Do the 90s want your product lifecycle management back? For today's toughest PLM problems, consider a "digital twin."
Building an integrated technology road map to drive successful innovation
With cutting-edge technology more important than ever, is your IT road map pointing where you need to go—or only where you are now?
Companies in Germany improve sustainability to capture opportunities
A recent joint McKinsey survey in Germany shows a clear, deep commitment to sustainability by companies headquartered there
Don’t just follow the money—lead it with a standard cost model
The more projects you’re juggling, the more that poor cost planning can hurt. Here’s how to better estimate costs and allocate resources.