Wolfgang Günthner is a partner in the London office of McKinsey & Company. He is a core member of the European product development group and has a strong focus on Design-to-Value (DtV).
Since joining McKinsey in March 2008, Wolfgang has primarily served clients in the automotive, high tech, transportation and consumer goods industries. Wolfgang has deep expertise in product cost optimization methodologies, including cleansheet and DtV.
Multiply Design-to-Value impact: Build core DtV capabilities at scale
Design to Value (DtV) is too powerful to let expertise shortages get in the way. Building your own core of DtV experts maximizes DtV’s potential.
Dream to reality
With the right manufacturing partners, companies can achieve much more from design-to-value.
Design to value at scale: Why capabilities matter
DTV has proven value in improving margins on products, but few companies understand how to scale it up
DtV at scale: Why capabilities count
It's not enough to just build a Design to Value program; companies need to build capabilities concurrently
Extended DTV (Design to Value): A tailored approach to "almost unique" complex machinery
A tailored approach to "almost unique" complex machinery has delivered some compelling results
Cleansheet target costing, part 2
For highest impact, companies need to make cleansheet target cost models an integral part of their business planning and decision-making infrastructure
Cleansheet target costing, part 1
Cleansheet target costing isn’t just a powerful approach for product development and purchasing teams, it can be a versatile aid to strategic decision-making too.
Should-cost modeling for everyone: The power of parameters
Smart automation lets companies build should-cost models in minutes rather than days, opening entire sectors up for new opportunities in cost optimization.